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Privacy Policy


Welcome to our website .

MEDEMA pays particular attention to the rights of its customers regarding the protection of personal data and the obligations to which it is bound by law. Please read our Privacy Policy carefully, which applies, in any case, in which you access the website and decide to browse it and use its services, regardless of the purchase of products.

This Privacy Policy explains the ways in which we process the personal data of customers, collected through the Site and is made, pursuant to art. 13 of EU Regulation 2016/679 (European Regulation concerning the protection of individuals with regard to the processing of personal data, hereinafter "EU Regulation") and Legislative Decree 196/2003 and subsequent amendments and additions, to those who interact with the services accessible electronically on the Site.

The information is provided only for this Site and not for other websites that may be consulted by the user through links, which are outside the control of MEDEMA.


The processing of personal data collected by users will be carried out according to the principles of correctness, lawfulness, data minimization, transparency, limitation of conservation, integrity and confidentiality, in accordance with EU Regulation 679/2016. In particular, we will process your personal data exclusively for the purposes and in the manner illustrated here. Furthermore, we will make the data available to third-party companies only for purposes instrumental to the provision of the requested service and in the context of an appointment as data processor, as specified below. We will also respond to requests from users who exercise the rights recognized to them by the legislation on the protection of personal data. We will apply suitable security measures to protect the confidentiality, integrity and availability of the data provided.


The data controller is: MEDEMA di Pietro Melone, with registered office in Vallo della Lucania (Salerno), Via Angelo Rubino, 153 VAT number 05710200659, e-mail , .


Navigation data

The computer systems and software procedures used to operate this Site acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.

We collect and analyze data such as, for example: the Internet Protocol (IP) address used to connect your computer to the Internet; login; email address; password; order history, data that we sometimes combine with similar information collected from other customers for the purpose of creating features such as "Best Sellers"; the products you have viewed or searched for; and any telephone number used to contact our customer service. We may also use browser data such as cookies, Flash cookies, or similar data collected through certain parts of our website to prevent fraud and for other purposes. We may also collect technical information to help us identify your device for diagnostic and fraud prevention purposes.

Data provided voluntarily by the user

The personal data concerning you and that you have provided to us by accessing the various sections of the Site are the following: your name; address and telephone number; e-mail, credit card information; names of the recipients of the orders (addresses and telephone numbers included); names (with addresses and phone numbers) listed in the 1-Click settings; email addresses of your friends and third parties to send the purchased products; content of reviews and emails sent to us; the personal description and the photograph contained in "My profile"; and bank details.

It may happen that MEDEMA finds itself processing personal data of third parties, communicated directly by you through the Site. For example, in the event that you have purchased a product to be delivered to a friend, or when you pay the price for the purchase of a product intended for another person or when you want to recommend a product or the offer for sale of a particular FRUITS & JEWELS product to a friend.

On these occasions, you undertake to let the third party read this privacy statement before communicating your personal data to this site.

The consent of the third party for the processing of his personal data is not necessary when the data of this subject are communicated to MEDEMA for the conclusion of the sales contract, with the same, in favor of the third party. Instead, to use the personal data of the third party for marketing purposes, for sending promotions, offers, newsletters, for profiling activities, it is necessary to acquire his express consent.

Mobile Devices

Most mobile devices provide users with the ability to disable location services. In most cases these commands are located within the device settings menu. If you have questions about how to disable your device's location services, we recommend that you contact your mobile operator or the manufacturer of your device.


MEDEMA will process your personal data for the following purposes:

1 • respond to requests for information submitted through the Site;

2 • Process your purchases;

3 • Manage your account;

4 • Contact you to deal with requests or complaints relating to the purchase;

5 • Carry out financial transactions relating to payments made by you;

6 • Fulfill the obligations established by law, regulations or community legislation;

7 • assert or defend a right of MEDEMA in court;

8 • provide after-sales assistance services for product repairs / replacements, even after activation of the warranty;

9 • Improve and personalize the Website and our products and services, by tracking preferences relating to our products;

10 • carry out market research;

11 • analyze your preferences relating to our products, purchase history and interactions with the Site to reconstruct your tastes and consumption habits, in order to be able to send you commercial offers consistent with your profile;

12 • send offers to selected groups of customers you may be part of on behalf of other MEDEMA partner companies;

13 • To send newsletters and other marketing communications regarding news, information and updates on our products and services, offers, promotions and special events and other marketing communications that may be of interest to you (via SMS, e-mail or telephone).


Any processing of the customer's personal data takes place on the basis of a legitimate reason for the processing. With regard to the purposes described above from point 1 to point 8, we inform you that the processing and communication of your personal data by MEDEMA does not require your consent, as the processing is necessary for the performance of services requested by you or for the fulfillment of the sales contract for our products, as well as to comply with legal obligations or for any defense in court or to manage any complaints and / or guarantees. As regards the purposes described above from point 9 to point 11, your express consent is required to follow up these purposes and, if you decide not to release it, this will not affect the possibility of receiving the services requested by you or purchasing our products. .

Failure to consent to the processing of data for marketing purposes will make it impossible for you to receive advertising material relating to FRUITS & JEWELS products as well as the impossibility for the same to carry out market surveys, also aimed at assessing the degree of user satisfaction, as well as to send you newsletters.

Failure to consent to the processing of your personal data for profiling purposes will make it impossible for MEDEMA to process your commercial profile, by detecting your choices and purchasing habits on the Site (also in order to ensure greater satisfaction of the needs of the customers), as well as to send you advertising material relating to products that meet your interests.


The provision of personal data for the purposes described above from point 1 to point 8 is optional, but any refusal to release them makes it impossible to provide the requested services or request information through the various sections of the site.


The data processing will mainly be carried out with the aid of electronic or automated tools (manual, computerized, and telematic), in the manner and with suitable means to guarantee the security and confidentiality of the data. In particular, all technical, IT, organizational and procedural security measures will be adopted, so that the appropriate level of data protection required by law is guaranteed, allowing access only to the persons in charge of processing by the Data Controller or by the Eventually appointed data processors.

The data being processed will be relevant to the purposes for which they are collected or subsequently processed and will be stored in a form that allows the identification of the interested party.

The Data Controller uses automatic processes aimed at profiling the interested party, to reconstruct his tastes and consumption habits, in order to be able to send him commercial offers consistent with the identified profile. In any case, the interested party is guaranteed the right to object to the processing for profiling purposes at any time pursuant to art. 21 of EU Regulation 679/2016, by making a request to the Data Controller in the manner indicated in the paragraph “Your rights.


We are committed to protecting the security of your personal data.

At the time of order confirmation we only display the last four digits of your credit card number. Of course, we pass on the full credit card number to the credit card issuing financial institution during the order process.

Our security procedures mean that occasionally you may be asked for proof of your identity before disclosing personal data.

It is important that you adopt suitable protections against unauthorized access to your password and to your computer.

Always make sure you are logged out when using a computer shared with other users.


Our customers' personal data is an important component of our work and it is not part of our business to pass it on to others. Therefore, personal data will be communicated within MEDEMA and may be brought to the attention of its employees and / or collaborators and also communicated to the following subjects:

1) third-party companies belonging to the same group to which MEDEMA belongs in order to respond to your requests submitted through the request form;

2) third-party companies in order to be able to carry out the required technical assistance services;

3) all Authorities that have access to data by virtue of regulatory or administrative provisions;

4) buyers of MEDEMA shops, branches or production units, in the event of their sale.

5) subjects that provide services for the management of the computer system and telecommunications networks (including e-mail).

6) Freight forwarders and carriers for the delivery / collection of products

7) Credit card issuing banks

8) Subjects who make payments with credit cards and provide services to customers relating to payments

9) Companies that provide marketing assistance (including data analysis services, search results and links, sending e-mails and newsletters and profiling activities)

10) companies and organizations that provide for the prevention of fraud or the reduction of credit risk.

These subjects have access only to personal data that are necessary to perform their services for MEDEMA. We guarantee that they cannot use your personal data for other purposes and are also required to process personal data in accordance with this Privacy Policy, and in accordance with the law. The third parties who carry out these operations have been adequately selected and are endowed with experience, skills and reliability and offer a suitable guarantee of full compliance with the current provisions on processing, including the data security profile. Furthermore, they have been appointed "data processors" and carry out their activities according to the instructions given and under its control. We periodically check that the data processors have punctually fulfilled the tasks entrusted to them and that they continue to provide suitable guarantees of full compliance with the provisions on the protection of personal data. The complete list of appointed data processors is available, upon request, at Via Angelo Rubino 153, Vallo della Lucania, (SA). In any case, the data will not be disclosed.


The Data Controller informs that the personal data collected will be kept only for the time necessary to provide the services requested by the user or to fulfill the sales contract or to fulfill legal obligations and to exercise their rights in a possible court. Regarding the marketing and profiling purposes, the data will be kept for a period of 5 years. In this regard, MEDEMA, to protect your personal data collected, has adopted various precautions, specified in the document.

After this retention period, the data will be destroyed or made anonymous.


Pursuant to articles 15, 16, 17, 18, 19, 20 and 21 of EU Regulation 2016/679, at any time you can exercise your rights towards the MEDEMA Holder of PIETRO MELONE, which we indicate below:

Right of access

We will provide you with all information relating to your personal data in our possession upon your request.

Right of rectification and integration

We will rectify inaccurate information about you, following your communication. We will integrate incomplete data reported by you, provided that such data is necessary for the purpose of the processing.

Right to erasure

We will delete information held by us as a result of your request. However, cancellation is not allowed for data that must be kept by the Data Controller by law or to fulfill the contract signed with you.

Right to limitation of processing

In certain cases provided for by law, we will block your data if you wish.

Right to withdraw consent

You can revoke, at any time, the consent given to the processing of your data with effect for the future. The legality of the processing of your data remains unaffected until the time of withdrawal of consent.

Right to object to data processing

You can object to the processing of your data with effect for the future at any time, if our data processing is carried out on the basis of one of the legal justifications provided for by art. 6 (1e or 1f) of EU Regulation 2016/679. In the event of your opposition, we will interrupt the processing of your data, provided that there are no compelling legitimate reasons for further processing or the need to defend or exercise a right in court.

Right to data portability

Upon your request, we can make the personal data concerning you available to you in a structured format, commonly used and readable by an automatic device to transmit them to another data controller.

Your requests should be addressed, by writing by post, to MEDEMA DI PIETRO MELONE, VIA Angelo Rubino 153, 84078 Vallo della Lucania (SA), or by sending an e-mail to

It is understood that, where requests are submitted by electronic means, the information will be provided free of charge and in a commonly used electronic format.


If you believe that the processing of your personal data carried out by MEDEMA violates your privacy rights, you can lodge a complaint with the Guarantor for the Protection of Personal Data, following the instructions you will find on the Guarantor's website .


Protecting the safety and privacy of minors is very important to us. We do not accept registrations or orders sent by anyone under the age of 16 (sixteen) years or of the age indicated by the legislation of the country of residence that provides for other age limits, and we will not knowingly collect or process personal data of the same.


The Data Controller does not intend to transfer your personal data to countries outside the European Union.


This Privacy Policy is subject to updating by MEDEMA. The version published on the Site is the one currently in force.


  • Premise
  • What are cookies
  • Types of cookies
  • How can I manage cookies in my browser?
  • Sharing content on social networks
  • Recipients of personal data
  • Data retention period
  • Your rights


This document is an integral and substantial part of the Privacy policy and of the information contained therein issued pursuant to art. 13 of EU Regulation 2016/679 (European Regulation concerning the protection of individuals with regard to the processing of personal data, hereinafter the "EU Regulation") and Legislative Decree 196/2003 and subsequent amendments and additions. Therefore, we invite you to read the privacy policy on this website.


A cookie is a text file that is stored on computers, tablets, mobile phones and on any device used to browse the Internet, capable of storing the user's browsing information and preferences. Some cookies can be used, as will be seen, to make navigation easier, as well as indicate which parts of our sites are visited. While browsing, we can collect information relating to the flow of traffic and visits to the pages of our website. Any information obtained through cookies will be treated and stored securely.


Cookies can be classified into:

  • Technical cookies
  • they are divided into:
    • Navigation or session cookies necessary for normal navigation and use of the website (such as to make a purchase or to authenticate to access restricted areas);
    • Functionality cookies that allow the user to browse according to a series of selected criteria (for example, the language, the products selected for purchase) in order to improve the browsing experience of our websites and are essentially persistent ;
    • Analytical cookies that are used to statistically analyze accesses or visits to the site, exclusively for statistical purposes, and collect information in aggregate form without the possibility of tracing the identification of the individual user.
    • The aforementioned cookies can be disabled and / or deleted through the browser settings at any time.
  • Profiling cookies
  • are all those cookies used for profiling and marketing purposes. These types of cookies are, in turn, grouped according to the functions they perform in:
    • Analitycs: this category includes cookies used to collect and analyze statistical information on accesses / visits to the website, associated with other information such as the credentials entered for access to restricted areas (your e-mail address and password) , and as such they can be used for marketing and profiling purposes;
    • Widgets: this category includes all those graphic components of a program user interface, which has the purpose of facilitating the user in interacting with the program itself. By way of example, facebook, gogle +, twitter cookies are widgets;
    • Advertising and Targeting: cookies used to advertise on a site fall into this category. In particular, they are used to display the ads most suited to the characteristics and interests of the user. They are also used to limit the number of times an ad is displayed, as well as to help measure the effectiveness of advertising campaigns. They are generally placed by advertising networks with the authorization of the site manager, they store visits to the website and share this information with other companies, such as advertisers;
    • Web beacons: this category includes snippets of code that allow a website to transfer or collect information by requesting a graphic image. Websites can use them for various purposes, such as the analysis of the use of websites, control activities and reporting on advertising and the personalization of advertising and content.
  • Third party cookies
  • Third party cookies are designed to create user profiles in order to send commercial messages that meet the preferences expressed during the visit or to improve the browsing experience. These cookies allow you to offer commercial offers on other affiliated websites (retargeting). On third-party cookies you do not have control over the information provided by the cookie and you have access to such data. This information is totally controlled by third-party companies as described in their respective policies.

Most browsers are configured to accept, control or possibly disable cookies through the settings. However, we remind you that disabling navigation or functional cookies can cause unsatisfactory operation of the site and / or limit the service we offer. Below is the path to follow to manage cookies from the following browsers: HOW CAN I MANAGE COOKIES WITHIN MY BROWSER?


The contents of the FRUITSANDJEWELS website can be shared on the following social networks: facebook, twitter, pinterest, YouTube, using an integrated social media button. All social media buttons that facilitate content sharing are integrated using a simple hyperlink rather than social plugins developed by social network providers.

This ensures that your information is not automatically transmitted to social media servers as soon as you enter our site. In addition, when you share content from our website we will only transmit to the social network the information necessary to share the relevant content. We do not transmit personal data to social networks.

You can also find simple links to our websites on social networks, or if you log into your social networks in order to share content from our website, your data is processed by the provider of the social network in question.

For information relating to the purposes and purposes of data collection, further processing or use by the social network provider, as well as your related rights and settings options for the protection of your privacy, please refer to the '' information on data protection made available by the respective social network providers.