Fruits & Jewels is born from a passion for cheerful, colorful, and lively jewelry. Our creations combine the light charm of colored stones with delicate and refined shapes, designed for all those independent women who proudly cherish their playful soul. Wearing a Fruits & Jewels piece means reconnecting with your childhood, rediscovering the taste of freedom, and coloring everyday life with style.
Our first collection was created with a refined gold-colored base, which beautifully highlights the contrast with the vibrant colored stones, creating an irresistibly chic and instantly recognizable effect. The versatile lines and bold colors adapt to any outfit, giving a unique and elegant touch.
Fruits & Jewels is proudly Italian, rooted in the heart of Cilento. Our brand is built on a solid experience of over fifty years in the jewelry sector. Today you can find our creations not only in our own jewelry stores but also at authorized dealers throughout Italy.
Why fruit?
Who doesn't love at least one fruit? We have created an irresistibly delicious collection, perfect for those who enjoy having fun with imaginative combinations. Each piece of jewelry is designed to be freely combined, creating a fruit salad to wear: fresh, joyful, and full of personality!
With Fruits & Jewels you wear much more than just a piece of jewelry: you wear the joy, lightness, and warmth of a lively and positive community. We put all our creativity into it, but it is you, with your wonderful smiles, who bring our jewelry to life!
Our Mission
The daily mission of Fruits & Jewels is to spread color, joy, and lightness, turning even the grayest day into a special moment. We want to break the monotony with jewelry that has a sparkling and contagious soul, capable of making those who wear it smile.
We firmly believe that colors have the power to positively influence our mood, while fruit represents the natural energy to face each day with enthusiasm and positivity.
With Fruits & Jewels, we bring a little more happiness into the world.
