Fruits & Jewels was born from a passion for joyful, colorful, and vibrant jewelry. Our creations combine the light charm of multicolored stones with delicate and refined shapes, designed for independent women who proudly embrace their playful soul.
Wearing a Fruits & Jewels piece means reconnecting with your inner child, rediscovering the joy of freedom, and adding a touch of color and style to everyday life.
Our first collection was created with an elegant gold-tone base, enhancing the contrast with bright and vivid stones to achieve a chic and unmistakable effect. Versatile lines and bold colors adapt effortlessly to any outfit, adding a unique, elegant, and personality-filled touch.
Fruits & Jewels is a proudly Italian brand, rooted in the heart of the Cilento region and founded on over fifty years of experience in the jewelry world. Today, our collections are available in our own boutiques and through a carefully selected network of authorized retailers across Italy.
Why fruit?
Who doesn’t have a favorite fruit?
We created an irresistibly delightful collection for those who love playing with combinations and expressing their true self. Each piece can be mixed and matched with others: create your own wearable fruit salad… fresh, joyful, and full of energy!
Our mission
Every day, our mission is to bring color, joy, and lightness into people’s lives.
With Fruits & Jewels, we want to turn even the grayest day into a special moment, through jewelry with a sparkling soul that brings a smile to those who wear it.
We believe in the power of colors to positively influence mood, and in fruit as a symbol of natural energy, vitality, and good vibes.
With every creation, we aim to share a small extra dose of happiness with the world.
Our founder
The creative heart of Fruits & Jewels is Pietro Melone, a young entrepreneur and musician who transformed a simple idea into a universe of meaningful jewelry.
With a joyful and original vision of beauty, Pietro sought to blend style, craftsmanship, and positivity into a project designed to bring smiles to everyone who encounters it.
His passion for detail, design, and freedom of expression has made Fruits & Jewels much more than a brand: a vibrant and radiant community, where every piece tells a unique story.
