Fruits & Jewels was born from a passion for cheerful, colorful, and vibrant jewelry.
Our creations combine the playful charm of multicolored stones with delicate and refined shapes, designed for all those independent women who proudly embrace their playful soul.
Wearing a Fruits & Jewels piece means reconnecting with your inner child, rediscovering the joy of freedom, and adding style to everyday life.
Our first collection was crafted with a refined gold-tone base that enhances the contrast with lively and brilliant stones, creating a chic and unmistakable effect.
Versatile lines and bold colors adapt to any outfit, giving a unique, elegant, and full-of-personality touch.
Fruits & Jewels is proudly Italian, rooted in the heart of Cilento, and built on over fifty years of solid experience in the jewelry world.
Today, you can find our collections in our own boutiques and through a selected network of authorized retailers throughout Italy.
Why fruit?
Who doesn’t have a favorite fruit?
We’ve created an irresistibly tasty collection, perfect for those who love mixing and matching and expressing themselves freely.
Each jewel can be combined with the others: create your own fruit salad to wear… fresh, joyful, and full of energy!
Our mission
Every day, our mission is to bring color, joy, and lightness into people’s lives.
With Fruits & Jewels, we want to turn even the grayest day into a special moment, with sparkling jewelry that makes anyone smile.
We believe in the power of colors to lift the mood, and in fruit as a symbol of natural energy, vitality, and happiness.
With each creation, we aim to spread a little extra happiness into the world.
Our founder
The creative heart of Fruits & Jewels is Pietro Melone, a young entrepreneur and musician who turned a simple idea into a universe of meaningful jewelry.
With a cheerful and original vision of beauty, Pietro merged style, craftsmanship, and positivity into a project that makes everyone smile.
His passion for detail, design, and self-expression has made Fruits & Jewels much more than a brand: a vibrant and sunny community where each jewel tells a unique story.
