Privacy policy

INTRODUCTION

Welcome to our website www.fruitsandjewels.com.
MEDEMA di Pietro Melone pays particular attention to the rights of its customers regarding the protection of personal data and to the legal obligations it is required to fulfill. Please read our Privacy Policy carefully, which applies whenever you access the website, browse it, and use its services, regardless of whether you purchase products.

This Privacy Policy explains how we process customers’ personal data collected through the Website and is provided pursuant to Article 13 of EU Regulation 2016/679 (the “GDPR”) and Italian Legislative Decree 196/2003, as amended, to those who interact with the online services available through the Website.

This policy applies only to this Website and not to other websites that may be consulted by the user via links, which are outside the control of MEDEMA di Pietro Melone.

PRINCIPLES OF OUR PRIVACY POLICY

The processing of personal data collected from users will be carried out in accordance with the principles of fairness, lawfulness, data minimization, transparency, storage limitation, integrity, and confidentiality, in compliance with EU Regulation 2016/679. In particular, we will process your personal data exclusively for the purposes and in the manner described here.

We may share your data with third-party companies solely for purposes instrumental to the provision of the requested service and only within the framework of a data processing agreement, as specified below.

We will also respond to requests from users exercising their rights under the data protection regulations. We apply appropriate security measures to ensure confidentiality, integrity, and availability of the data provided.

DATA CONTROLLER

The data controller is: MEDEMA di Pietro Melone, with registered office in Vallo della Lucania (Salerno), Via Angelo Rubino, 153 – VAT No. 05710200659.
Email: info@fruitsandjewels.com – Certified email: pietro-melone@pec.it

TYPES OF PERSONAL DATA COLLECTED

Navigation Data

The IT systems and software procedures used to operate this Website acquire, during their normal operation, certain personal data whose transmission is implicit in the use of Internet communication protocols.

We collect and analyze data such as: the Internet Protocol (IP) address used to connect your computer to the Internet; login; email address; password; order history; and data sometimes combined with similar information collected from other customers to create features such as “Best Sellers.”

We may also record products you have viewed or searched, phone numbers used to contact our customer service, browser data such as cookies or Flash cookies, and other similar data to prevent fraud and for diagnostic purposes.

We may also collect technical information to help identify your device for fraud prevention and diagnostic purposes.

Data Provided Voluntarily by the User

The personal data you provide when accessing various sections of the Website may include: your name, address, phone number, email, credit card information, names and addresses of recipients of orders, contact details stored in your 1-Click settings, email addresses of friends or third parties to whom products are to be sent, review content, personal descriptions, photographs in “My Profile,” and banking details.

In certain cases, MEDEMA di Pietro Melone may process third-party data communicated directly by you, e.g., when you purchase a product to be delivered to a friend, when you pay for a product intended for someone else, or when you share a product or special offer with a friend.

In these cases, you agree to show this privacy notice to the third party before sharing their personal data. Consent from the third party is not required when the data is shared with MEDEMA di Pietro Melone to complete a sales contract in their favor. However, explicit consent is required if their data is used for marketing, promotions, newsletters, or profiling activities.

Mobile Devices

Most mobile devices allow users to disable location services. These settings are usually found in the device’s settings menu. If you have questions about disabling location services, please contact your mobile operator or device manufacturer.

PURPOSES OF DATA PROCESSING

MEDEMA di Pietro Melone will process your personal data for the following purposes:

1. Responding to information requests made via the Website;

2. Processing your purchases;

3. Managing your account;

4. Contacting you regarding requests or complaints related to purchases;

5. Performing financial operations related to your payments;

6. Complying with legal obligations;

7. Exercising or defending legal claims;

8. Providing after-sales services for repairs/replacements, including under warranty;

9. Improving and personalizing the Website, products, and services by tracking preferences;

10. Conducting market research;

11. Analyzing your preferences, purchase history, and interactions with the Website to create customer profiles;

12. Sending offers to selected customer groups on behalf of MEDEMA di Pietro Melone’s partners;

13. Sending newsletters and marketing communications regarding products, services, promotions, events, and updates of potential interest (via SMS, email, or phone).

LEGAL BASIS FOR PROCESSING

Processing of personal data is based on legitimate grounds:

* For purposes 1–8, processing does not require your consent, as it is necessary to provide services, execute contracts, comply with legal obligations, or handle complaints/warranty issues.

* For purposes 9–11 (profiling and analytics), your explicit consent is required. If you do not give consent, you may still access the requested services and purchase products, but you will not receive personalized offers.

* Refusal to consent to marketing means you will not receive advertising or newsletters from FRUITS & JEWELS.

* Refusal to consent to profiling prevents MEDEMA di Pietro Melone from analyzing your purchase habits to send you personalized offers.

OBLIGATION OR OPTION TO PROVIDE DATA

Providing personal data for purposes 1–8 is optional, but refusal will make it impossible to provide the requested services or respond to inquiries.

METHODS OF DATA PROCESSING AND SECURITY

Data is processed mainly by electronic or automated means, ensuring adequate protection of confidentiality and security. Only authorized staff or appointed processors may access the data.

Automatic profiling processes may be applied to analyze consumption habits for personalized offers. Users may object to profiling at any time under Article 21 GDPR.

SECURITY OF YOUR PERSONAL DATA

We are committed to protecting the security of your personal data.
For example:

* Only the last four digits of your credit card are displayed during order confirmation.

* Full card numbers are securely transmitted to financial institutions.

* Identity verification may be occasionally requested for security reasons.

You should always log out when using a shared computer and take adequate steps to prevent unauthorized access.

RECIPIENTS OF PERSONAL DATA

Personal data will be shared within MEDEMA di Pietro Melone and disclosed to employees/collaborators as well as to:

1. Group companies assisting with service requests;

2. Third parties providing technical support;

3. Authorities entitled by law;

4. Buyers of MEDEMA di Pietro Melone’s assets in case of sale/transfer;

5. IT and telecommunication service providers;

6. Shippers and couriers;

7. Banks issuing credit cards;

8. Payment processors;

9. Marketing service providers (data analysis, newsletters, profiling);

10. Anti-fraud and credit risk prevention organizations.

All third parties are required to treat the data according to GDPR standards and contractual obligations.

DATA RETENTION PERIOD

Personal data is retained only as long as necessary to provide services, fulfill contracts, comply with legal obligations, or exercise legal rights.

* For marketing/profiling purposes: retained for 5 years.

* After expiration, data will be deleted or anonymized.

YOUR RIGHTS

Pursuant to Articles 15–21 GDPR, you may exercise the following rights:

* Access: receive all personal data held about you.

* Rectification: correct inaccurate or incomplete data.

* Erasure: request deletion, except where retention is legally required.

* Restriction: request blocking of data under certain circumstances.

* Withdrawal of consent: revoke consent at any time.

* Objection: oppose processing based on legitimate interests.

* Portability: request transfer of your data in a structured, machine-readable format.

Requests can be sent by post to:
MEDEMA di Pietro Melone
Via Angelo Rubino 153, 84078 Vallo della Lucania (SA)
or by email to: info@fruitsandjewels.com

COMPLAINTS

If you believe your rights have been violated, you may lodge a complaint with the Italian Data Protection Authority: www.garanteprivacy.it.

MINORS

We do not knowingly accept registrations or orders from individuals under 16 years of age (or the local age limit set by applicable law) and do not intentionally process their personal data.

DATA TRANSFER OUTSIDE THE EU

Your personal data will not be transferred outside the European Union.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated by MEDEMA di Pietro Melone. The version published on the Website is the one currently in force.

COOKIE POLICY

Introduction

This document is an integral part of the Privacy Policy provided under Article 13 GDPR and Italian Legislative Decree 196/2003, as amended. Please refer to the Privacy Policy available on this website.

What Are Cookies?

Cookies are text files stored on your computer, tablet, smartphone, or device, containing information about your browsing preferences. They make navigation easier and allow us to analyze which parts of the site are visited.

Types of Cookies

* Technical Cookies

* Browsing/Session Cookies: essential for navigating and using site features (e.g., purchases, authentication).

* Functionality Cookies: allow navigation based on selected criteria (language, selected products).

* Analytical Cookies: collect aggregated, anonymous data for statistical purposes.

* Profiling Cookies

* Analytics: used to analyze visits and may be linked to user credentials for marketing/profiling.

* Widgets: interface tools (e.g., Facebook, Google+, Twitter cookies).

* Advertising & Targeting: used to display tailored ads, measure ad effectiveness, and limit exposure.

* Web Beacons: code fragments used for analysis, tracking, and personalized advertising.

* Third-Party Cookies
Used to create user profiles and provide personalized ads or retargeting. Controlled by third parties according to their own privacy policies.

Managing Cookies

Most browsers allow cookies to be managed in their settings. Disabling certain cookies may limit website functionality.

Links for cookie management:

* Internet Explorer

* Safari

* Chrome

* Firefox

Social Network Sharing

Content from FRUITS & JEWELS can be shared on Facebook, Twitter, Pinterest, and YouTube via social sharing buttons. These links prevent automatic data transfer to social media servers.

When you share content, only the information needed to perform the action is transmitted. Personal data is not automatically shared with social networks.

For details on data collection and processing by social networks, please consult their respective privacy policies.